ARAx Technologies
AutomationWeb App Analytics·2025
Live

Digital Marketing Platform

This digital marketing platform gives marketing teams one place to plan, execute, and measure campaigns across multiple channels. It replaces the fragmented workflow of switching between tools for email, SMS, analytics, and audience management.

The campaign builder uses a drag-and-drop interface so teams can create and schedule campaigns without technical help. Audiences are segmented and managed within the platform, and A/B testing runs directly from the same interface without needing to export data anywhere.

Results come in through real-time analytics pipelines powered by Python, showing conversions, engagement rates, and channel performance side by side. For lead management, the platform integrates with CRM tools and tracks the customer journey from first touch through to conversion.

Tech Stack

Vue.jsPythonRedisChart.js

Key Features

Drag-and-drop campaign builder
Customer segmentation and audience management
Email, SMS, and push notification delivery
Real-time analytics and conversion tracking
A/B testing for campaigns
CRM integration and lead management

Outcome

Marketing teams reported a 3× improvement in campaign turnaround time and a 35% uplift in average campaign engagement rates.

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